Publications & Press - Ashley Latter

How to deal with Complaints & Create a Patient for life

No one likes receiving complaints, it can be uncomfortable, and we can get involved in difficult conversations. However, if dealt with correctly, you have a chance to shine....

How to sell without selling

What is the difference between hard selling and ethical sales? Recently, one of my delegates told me a story about a recent car purchase. Her existing car was...

Sloppiness is still everywhere

I have started to become a consumer of products and services again, visiting some shops, having some Zoom meetings, what has become apparent, very little Sales or Customer...

Where do you answer the telephone in your Dental Practice?

– Where it is answered really does matter Have you ever considered the location of where you answer the telephone to a new patient in your Dental Practice?...

Be very careful who you take your business advice from

In the excellent book ‘Building a Millionaire Mindset’ written by Jonny Wimbrey which I read in three days on holiday, he writes about the importance of valuing yourself and not letting...

So what if they are cheaper than Asda

A few months ago, I delivered an In House Ethical Sales & Communication Programme for the whole team of a Dental Practice. One of the areas that they...

The most dangerous number in business is the number 1

So what do we mean by this quote? An American marketeer that I actively listen to is called Dan Kennedy. Many of you may be familiar with him....

How to sell your treatments ethically, when the patient says I can get the treatment cheaper in Turkey

A question I always get asked on my Training Courses is ‘How do you get patients to buy your treatment from you when the patient says they can...

How to stand out from other Dental Practices when you are more expensive

I was delivering an Ethical Sales & Communication Programme recently for one dental practice of 18 delegates. One of the questions I was asked, which I frequently get...

When you need to speak from the Heart.

With the pressures on the NHS and many of my Private Clients reporting record numbers of new patients, there has never been a better time to enrol these...

Features tell, it is the benefits that sell.

Following on from my last article, where I wrote about the importance of making extra time in your appointments, if you are leaving the NHS to go private,...

Don’t forget to CLOSE

In my previous two articles, I have written about how to sell and market your Membership Plans. In this final article, about selling your plan, I want to...