With reduced NHS contracts and all the uncertainty for the future, dental professionals are going to have to increase their private work. There is also a greater desire from patients for more cosmetic work and this means that dentists and their teams need to communicate and sell their ideas better to the patient. The patient is now demanding this. It is a well known fact that 85% of a person’s success is down to their skills and attitudes and 15% equates to a person’s technical ability to do the job. Having the technical skills is important, but if you can’t present your ideas well and communicate your ideas effectively, you will not be able to put your technical skills into practice. The programme is so popular, because dentists tell us that the Ethical Dental Sales Training and Communication Course is the missing link. The greatest compliment we get from clients is that they are now able to deliver the dentistry that they were trained to do. We help dentists use more of their technical skills. We are often told that our programme should have been part of their dental training courses.