Blog | Dental Blog - Ashley Latter

S5E02: The Farmah brothers – three years of transformation

Discover how two brothers bought an Ortho Practice & transformed it into a beautiful multi-disciplinary practice in just three years (with Covid thrown in for good measure). Brothers Rohit and Karan Farmah, two very young dentists are on a serious mission. They purchased a traditional Ortho Practice in Birmingham three years ago, during this time, … Continue reading S5E02: The Farmah brothers – three years of transformation

S5E01: How Two Young Dentists have grown their Private Turnover by 1500% and are producing record numbers of Clear Correct & Invisalign Cases

This episode of the ‘Two Reds are Better than One’ podcast is something a little different Chris and Ashley interviewed two rising stars of UK Dentistry, Aamir Vaghela and Aran Maxwell-Cox. Aran and Aamir are two driven, successful dentists who have grown their Private Treatment and are producing record numbers of Clear Correct and Invisalign … Continue reading S5E01: How Two Young Dentists have grown their Private Turnover by 1500% and are producing record numbers of Clear Correct & Invisalign Cases

S4 E17: How to purchase a run of the mill Dental Practice, quadruple its size and sell it for 10 times what you purchased it for in only 4 years

This is the most fascinating and compelling interview that we have ever done on the ‘Two Reds are Better than one Podcast’ After a spell in the army, where Mike Hesketh saw action first hand in Afghanistan, he came back to the UK and he and his wife Lara purchased a four surgery dental Practice in Exeter. … Continue reading S4 E17: How to purchase a run of the mill Dental Practice, quadruple its size and sell it for 10 times what you purchased it for in only 4 years

S4 E16: Becoming the positive voice: challenging the media and getting your patient messaging right

A very informal conversation between Chris and Ashley this time. Chris in The Barrow Bunker and Ashley in The Indigo Hotel, Paddington, part way through a 2-week lecture tour. We begin by discussing how a few minutes listening to the news every day can be enough to demoralise even the most optimistic amongst us – … Continue reading S4 E16: Becoming the positive voice: challenging the media and getting your patient messaging right

S4 E15: Overcoming Cancer, Covid and Fear Itself

13 years ago Jessica Richards was told that her cancer would give her a below average change of survival beyond 5 years with surgery, radiation and medication. She refused all and is here to tell her tale. Jessica is a Personal Transformation and Leadership Development Specialist who has had a practice in Harley Street since … Continue reading S4 E15: Overcoming Cancer, Covid and Fear Itself

Bounce back Strategies

We are currently in challenging times. On top of the pandemic, there is talk of a deep recession, one that might last many years. I have lived through four recessions, this will be my fifth, and what I have discovered is that there will be winners and losers. Some practices will do well, while others … Continue reading Bounce back Strategies

The Most Dangerous Number in Business is The Number One

Ashley Latter, the author of Don’t Wait for the Tooth Fairy and You Are Worth It (Feel Comfortable Communicating your Fees & Achieve the Income your Services Deserve) shares why relying on one of anything in your practice is the most dangerous place to be. If I were to ask you what, in your opinion, is the most dangerous … Continue reading The Most Dangerous Number in Business is The Number One

Winners and Losers

If you are reading this can I both thank and congratulate you. Most of you are probably preparing to open your doors to the public again and getting back to what you love to do. I know from speaking and coaching hundreds of dentists over the last three months, you are really looking forward to … Continue reading Winners and Losers

Patients will buy when they are ready to buy, not when you are ready to sell to them

Let me ask you a question? Have you made a significant purchase in your life recently, but took a while to make this purchase? You may have been thinking of purchasing for a while, but you were just not quite ready. Maybe you were doing a lot of research, visiting different shops or researching varies … Continue reading Patients will buy when they are ready to buy, not when you are ready to sell to them

The most dangerous number in business is?

Like most people last week, I was upset to see the demise of the airline Flybe and the impact this will have on their employees and the UK economy. As a note, I had a flight booked with them in June where I was delivering a course in Cornwall. I watched the news and listened … Continue reading The most dangerous number in business is?

ORTHODONTIC CONFERENCE WITH ASHLEY LATTER, RICHARD JONES AND CHRIS BARROW

We are now less than a month away from one of the most important, relevant and essential Orthodontic Conferences of the last few years which takes place in the Cotswolds on the 9 and 10 May 2019. These are two days where you can immerse yourself with essential sales and marketing strategies that will not … Continue reading ORTHODONTIC CONFERENCE WITH ASHLEY LATTER, RICHARD JONES AND CHRIS BARROW

Refer a friend

Do you want to know what is the most effective, yet underused referral strategy? Simply ask for them. After teaching dentists and their teams for over 22 years I have discovered that there are many different reasons as to why they don’t ask for referrals. However, one thing I have come to realise is that … Continue reading Refer a friend

More lessons learnt from Lands End to John O’Groats

It is now four weeks since I reached John O’Groats, together with Chris Barrow, Sheila Scott, Les Jones and Simon Tucker, cycling 993 miles from Lands End. If you live outside the UK, we cycled from one end of the UK to the other. The ride took two weeks and although it was incredibly challenging … Continue reading More lessons learnt from Lands End to John O’Groats

Make things happen

I hope you are having a great summer. I have just returned from a 12 day holiday in Greece with my family and we had a fantastic time. I loved just sitting on the beach, reading books and enjoying long meals spending real quality time with Grace and my two girls Enrica and Martina. We … Continue reading Make things happen

SETTING FEES

After working in the dental industry for the last 23 years, I have discovered that there is one major issue that holds back growth, and it is that many dental practices operate in the dark when it comes to setting fees.
Dentists regularly guess at what they should be charging and give ballpark prices. When it comes to research, that usually means looking at what the competition nearby is doing and then undercutting them slightly. That just does not make sense as it leads to smaller profit margins and jeopardizing the future.
It is time to shed some light on the mysterious and elusive topic of pricing. Here are a few things you should know

IMPLEMENT THIS ONE IDEA TO INCREASE THE NUMBER OF ENQUIRIES TO YOUR PRACTICE

Asking your patients if they will do a video can be uncomfortable, but the more you do ask, the easier it will become, I promise it will become more comfortable the more you ask. However, just consider the benefits of having these videos.

Make it a mission in your practice to ask for video testimonials at the end of treatment, I think you will be surprised how many will do them for you. Put them on your website and have them ready to show patients on an iPad or computer.

THE TOP THREE REASONS WHY NHS DENTISTS FIND IT DIFFICULT TO SELL PRIVATE OPTIONS

Most dentists want to increase their private income, maybe they have been on the latest technical course, but they do not communicate the benefits of the treatment to the patient in a way that excites them and therefore the kit from the course is still in the box

TIME TO THINK DIFFERENTLY

During the last 25 years, I have personally delivered more than 24,000 hours of business training to the dental market, all over the world. I have delivered these programmes in practices and in venues. During this time, I have discovered what the brilliant practices do and they have a very common thread – they are all very proactive. I have also discovered that they do things a little differently to other practices, so here are five off-the-wall strategies to help grow your turnover and profits.

LEARN WHEN IT’S CONVENIENT FOR YOU

We appreciate that your time is valuable and not everyone can afford to take two days off work, sometimes three with travel to attend my two day Ethical Sales and Communication Programme.

With this in mind we are delighted to introduce to you The NEW Ethical Sales and Communication Online Programme with a special offer. We have 20 voucher codes to give away….

MAKE YOUR TEAM MEETINGS MORE PRODUCTIVE

Everybody loves a juggler! The precise and skillful way in which they can keep all those balls in the air, without even appearing to break sweat; it can be mesmerising to watch.

In many ways, practice managers, are the jugglers of the dental profession, moving from task to task, dealing with each individual issue, focused and dedicated to resolving every challenge, without ever dropping a single ball.

Top class communication skills are crucial in order to maximise results from team meetings and encourage your team come up with ideas to take your practice to the next level. Here are five easy steps to make your meetings more productive.