Introduction to Ethical Sales & Communication Skills Webinar (January 2024)

You can possess all the clinical skills in the world, however, if you cannot communicate what you can do in a way that excites the patients, then you might never achieve your goals. Studies have shown that 85% of a dentist’s success in a consultation is down to how good your communication skills are and only 15% is down to how good your technical skills. This workshop, is delivered by Ashley Latter who will share what these proven skills are, so that you can deliver some of the dentistry that you love to do and most importantly what your patients want.

• Would you like to be able communicate in a way that does not sound too salesy and gets patients to buy into your treatment plans?
• Have you taken a technical course, purchased the kit, but feel you have not achieved your goals yet?
• Do you find the discussion of fees challenging?
• Do you often discount your fees in your head?

If the Answer is YES, then this is a must attend webinar.

Here are some of the outcomes you will achieve by attending this webinar.

• Discover the communication mistakes made by dentists every day. These mistakes are costing thousands of dollars worth of opportunities every week.
• 85% of a dentist’s success in a consultation is down to how good their communication skills and attitudinal traits are, discover what these traits are.
• Develop more self-confidence and develop a more positive attitude of success and accomplishment.
• Discover the one major secret on why some dentists are more successful than others.
• Understand what the 8 proven steps of the Ethical Sales Approach, so that more patients say yes to your private treatment plans.
• Learn how to ask the right type of questions to uncover new opportunities. There are thousands of dollars’ worth of new opportunities in your existing client base, these questions will help you tap into them.
• Become a much more effective listener. Learn to listen to understand rather than listen to respond.
• Build instant rapport with all types of patients. Discover the two secrets on how to build instant rapport with your patients and get them to like you instantly.
• It is all about the language, learn what persuades patients and more importantly what puts them off.

Why Ashley Latter

25 years ago, two dentists took part on Ashley’s Two-Day Ethical Sales & Communication Programme and since then, over 36,500 delegates, which include Dentists, Treatment-Coordinators, Specialists, Orthodontists, and team members have now taken this programme in 16 countries world-wide, including the USA, Singapore, Canada, India, and Australia to name just a few. This programme is legendary in the UK Dental World and is the most sought-after programme in Dentistry today.

Ashley is the author of three books ‘Don’t Wait for the Tooth Fairy-How to Communicate effectively & Create the Perfect Patient Journey’, ‘You are Worth it-, How to Discuss fees with self-confidence & achieve the income that your services deserve’.  His latest book is called ‘The Practice Manager Jugglers’.

Ashley has now delivered over 34,000 hours of Business Coaching to the Dental Industry all over the world, more than anyone else on the planet. Simply he is the best at getting Dentists and their teams to communicate with their patients, which results in a world class patient journey, more patients saying YES to treatment plans and increased profits for the Practices.

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