We delivered the first programme in 1999 and since then, tens of thousands of delegates have taken this programme world-wide. The vast majority of the delegates who take part are from recommendations or are returning clients. We do not actually advertise the programmes in the press. We have clients that take this dental training course every year. We often receive emails and telephone calls from delighted participants who tell us they have achieved an instant payback within the next day of being back in their dental practice. They also tell us that for the very first time in their lives, they are now delivering the dentistry that they have spent thousands of pounds learning.