The core philosophy of the programme is about building stronger relationships with your patients, asking them high quality questions to create more opportunities and then provide solutions to their problems and issues. This programme is not about turning dental professionals and their dental practice team members into hard faced salespeople. The ultimate results are that more of your patients take on board your ideas, say yes to your solutions/treatment plans and create win win relationships. It is all about connecting with the patient, not selling services to them that they don’t need.