Managing Director

Ashley Latter started his business coaching career working for the legendary Dale Carnegie Training Organisation, joining them in 1993. He had three roles for them in sales, he was a four course instructor and also an International Master Trainer. This meant that he travelled extensively world-wide, coaching delegates to become trainers. This is the highest position that can be bestowed on a Dale Carnegie careerist.

In 1997 two dentists took part on Ashley’s Two Day Ethical Sales and Communication Programme in Manchester. Since then, tens of thousands of delegates, comprising of dentists, orthodontists, treatment coordinators, specialists and other team members have now taken this programme in 14 countries world-wide including Canada, USA, India, Australia and all over Europe.

Ashley has written three books including, ‘Don’t Wait for the Tooth Fairy’, and ‘You Are Worth it’ (communicate your fees with confidence, so that you can achieve the income your services deserve) which is his latest book. He has also contributed to the Dental Masters Series.

In 2015 he was voted number 12 in the Top 50 most important people in UK Dentistry.

Ashley has now delivered over 34,000 hours of business coaching to the dental industry all over the world. He is simply the best at empowering dentists, orthodontists and their teams to communicate with their patients, which results in a world class patient journey, more patients saying YES to treatment plans and increased profits for the practices. Dentists have travelled from the USA, India and even Australia to attend his courses at his training centre in Manchester.

Ashley has a unique process which includes sharing proven strategies and coaching delegates in a fun and positive way, allowing them to develop new skills, new behaviours, and increased levels of self-confidence, this process allows for improved performance in the practice and improved results.

Ashley and all his team have a passion to help forward thinking dental practices develop world class communication skills, so that they can create the ultimate patient journey, allowing them to fulfil their full potential and reach their goals.

Ashley is a family man, married to Graziella for 20 years and they have two children Enrica and Martina. He loves spending time with them walking in the Lake District. He is a keen Manchester United supporter where he has had a season ticket for 40 years and he loves boxing and keeping fit. Ashley has run four marathons and walked the three peaks in under 24 hours raising thousands of pounds for various charities. In 2018, Ashley along with four dental coaches is cycling from John O’Groats to Land’s End, one end of Great Britain to the other raising money for Bridge2Aid.